After case examine solution preliminary success and resurgence of case look at answer agency via branding partnerships, HYX determined to take an identical method towards case look at answer marketing of its items, and introduced a complete franchise system. Similar to case look at answer collaborations with case look at answer fabric factories, case examine answer agency licenses its intangible assets – adding its emblems and know how – to its franchisees. This has proven to be an overwhelmingly successful commercialization technique, and as of 2010 case study solution agency boasted over 5,000 franchise stores promoting items in additional than seventy categories, together with pure wool, apparel, bedding and other household linens. A well crafted and creatively used manufacturer name, sponsored by IP protection, has paved case look at solution way for HYX’s transformation into case examine solution biggest textile manufacturer in China. The agency’s branding ideas have allowed it to extend into worldwide markets. Its first subsidiary abroad opening in Uruguay in 1996 and by 2010 it loved annual revenues of over US$ 3 billion.